Sometimes it’s tough to know how to share information about your brand. You want to be comprehensive, hit all the right targets, but when it comes to activating the digital sphere, there’s a line between purposeful sharing, and frivolous noise.
Content Marketing Institute recently posted 12 Things to Do After You’ve Written a New Blog Post. It’s a great step-by-step guide to strategic sharing. But it presupposes you’ve got enough time on your hands to complete multiple steps that themselves have multiple steps. Not so helpful if time isn’t on your side.
The solution is to focus on digital communities where you personally are most active. You may not be on Facebook or Twitter, but why not update your status on LinkedIn? Or if you’re en route to an email marketing system, don’t wait to share your post until your mailing list is complete. Send the post to a few close contacts, and ask them to spread the word.
While it’s true that simply publishing your content online won’t get you noticed, the key is scale. Do what you can to share, in a timely fashion, and build on that base over time.
What is your strategy for sharing new content? Leave your ideas in the comments.
